Tuesday, January 29, 2008
Why Vote Deratany?
RPM Advertising asked us to do a Jib Jab style commercial for their client Jay Paul Deratany. As you will see we had a good time with it and I credit a great agency to work for, a gutsy creative director, Larry Bessler, and a brave client too. It is rare that animators are given a lot of creative freedom, and when it happens, I think animators will bend over backwards for the client and for the job. I know I did. Worked my butt off and as most of you know it is a rather large butt. I had some great help from a freelancer here in Tucson, Sean Coleman, a young animation stud type. And of course the track was done by, my man, Jim May of Mini-No-Place. He is great. This is a pretty darn good example of what can be pulled together in a couple of weeks, in this new wacky computer age. I can't imagine how long it would have taken traditionally. This is the type of 2d innovation I am always blathering about, it's fun, quicker than traditional methods, and has more options. Sure it's not great animation but who cares...it's a style and it works. This project was done in After Effects and although it can be a pain to animate in it has advantages in terms of output and camera movement. Blah blah blah....Enjoy.