Again with the Montage

I posted this bad boy before but until the Horrendous Fiasco website is complete, I am forced to recycle it every once in a while.

Horrendous Fiasco

This is just a little update. Horrendous Fiasco has been pretty busy this year so far. We just finished a job for Brulant/Nationwide Insurance (Web animation) and we have some more potential work on the horizon. I am concentrating my efforts over the next month or two on getting several of Fiasco's internal projects off the ground, like our website. It has been a very different process designing for myself. I am easily the worst client ever. I have found it very difficult deciding on one direction since I have learned in my career to do so many different styles. I do think we have finally decided on a "look" and hopefully will be up and running by July. YAY! As my good friend Tom Parker used to say, "More Later!"

Heineken: Share The Good

Share the Good, not good

There is a new Heineken commercial that is very reminiscent of many of the popular Coca Cola commercials of my youth being aired presently. This commercial is called "Share the Good". It features individuals from many cultures and backgrounds sharing their beer with one another. It is fine example of a ridiculous commercial. The commercial starts out okay with several scenes of a single person sharing a beer with another single person, okay, making sense so far. Then the trouble begins, there is a scene where a lumberjack type shares one beer with what appears to be a Indian celebration of some sort. Why just one beer for so many people? Did they run out of beer while shooting the commercial? Aren't they selling beer? Why not beer for everyone even the elephant! Then there is my favorite, a ballerina walks into a Russian steam room with a tray of three beers, apparently someone from the production company made a beer run. In the steam room there are FOUR or FIVE guys and the ballerina has only three beers. Who gets gypped? Who in the agency or the production company can't count? Who in the hell was the continuity director on this spot? What is the message here...share as little good as possible? Would love to find out who did this mess.