Wednesday, May 14, 2008
Share the Good, not good
There is a new Heineken commercial that is very reminiscent of many of the popular Coca Cola commercials of my youth being aired presently. This commercial is called "Share the Good". It features individuals from many cultures and backgrounds sharing their beer with one another. It is fine example of a ridiculous commercial. The commercial starts out okay with several scenes of a single person sharing a beer with another single person, okay, making sense so far. Then the trouble begins, there is a scene where a lumberjack type shares one beer with what appears to be a Indian celebration of some sort. Why just one beer for so many people? Did they run out of beer while shooting the commercial? Aren't they selling beer? Why not beer for everyone even the elephant! Then there is my favorite, a ballerina walks into a Russian steam room with a tray of three beers, apparently someone from the production company made a beer run. In the steam room there are FOUR or FIVE guys and the ballerina has only three beers. Who gets gypped? Who in the agency or the production company can't count? Who in the hell was the continuity director on this spot? What is the message here...share as little good as possible? Would love to find out who did this mess.