Monday, November 24, 2008
The Biggest Hurdle
Time is animation's greatest adversary. We animate in a week what animators a generation ago had several weeks to produce. We battle in an era where clients and even those who should know better utter those famous words, "Well everything is done by computer, right?" We all know that computers are equipped with an "animation key" that with one press will automatically activate a wonderful sequence of perpetual motion and beauty. We all know that key, it's right next to the "Are you fucking kidding me?" button. Buzzer sounds! Wrong, so wrong. There is no disclaimer on any modern commercial or animated project that states, "this masterpiece was produced in two weeks, imagine what it could have been if we would have had time". We live in the Fed Ex, text your friend, hurry up, era and there is no turning back. Do it as best you can, as fast as you can and GOOD LUCK, right? I know there are some people out there who can dictate schedule to a client and they are truly lucky and blessed. Most of us are tied to the yoke of "we only have a week and half can you do it?" Perhaps if animation itself wasn't such a desperate pursuit, we could unite as animation professionals and stand up for quality and the time it takes to produce it. Unfortunately, that possibility only exists next to the "Not a chance in hell" key.