Monday, November 17, 2008
Here we are in the wonderful financial hell called a "recession". I personally believe we have been in one for quite a while but are only coming to grips with it now. This is good news really, hopefully we can all hit bottom and then start building up once more. Why am I optimistic? We are getting rid of the Bush Administration for one, thank the heavens above. The other reason is that traditionally animation has done well in a down economy. It is cheaper to produce than live action both in the commercial field as well as the feature market. My only question is "will anyone remember?" This aspect of economy and animation used to be second nature. I remember back in early eighties getting boards for a commercial that was originally slated to be live action and asked to make it an animated commercial. I haven't been asked to to that since. It has been a long time since the recession of the seventies, and I really don't want to go back to being a "disco" bartender. So let's hope for a resurrected animation revival. Anytime now, actually, "NOW" would be just fine.